What is an Infographic?

The use of infographics as a marketing tool is incredibly popular, having taken the world of blogging by storm over the last couple of years. Infographics can help you to convey complex subjects and summarise statistics in an eye-catching and easy-to-understand fashion. If you want to acquire publicity via bloggers, do not rely only on press releases. Infographics will reach far more people and are far more likely to get published, shared and read than most other forms of communication. In this case a picture is indeed worth a thousand words.

Infographics are around 30 times more likely to be read than posts that consist entirely of text. Not only do infographics tend to catch the eyes of blog readers and social media users more effectively than text posts, but the information they contain is more likely to be understood and retained. Infographics contain pie and bar charts with quirky images, interesting backgrounds and pictographs in order to present information in the clearest way.

Everyone has their own learning style, but visual learners are very common and those learners are more likely to respond to a clear, interesting and concise infographic than a large block of text that is difficult to digest. If you want to make an impact with your message, or put some perspective on numbers that are otherwise hard to visualise, then using an infographic is a good way to achieve this.

Infographics are useful for building brand awareness, boosting interest in your social media profiles and improving your SEO. When distributing an infographic, it is a good idea to include a suggested description and a link back to your website. Even if that link is posted as a nofollow link (something that is considered good SEO practice these days), it will generate some traffic for you and some of those visitors may be bloggers who will give you organic links.

Content developers are creating infographics about almost every subject that you can imagine and this means that some bloggers (and blog readers) are getting bored with seeing pie charts, catchy slogans and cute images. If you are going to create infographics for your business, make sure that the information you share is newsworthy, accurate and well presented. Do not rely on free infographic creation tools to produce all of your promotional content. Just like free blog themes and homepage creators, content made with those tools is easily spotted and will not impress savvy web users.

Always provide your sources when creating infographics. If a journalist is interested in your shocking statistics or funny facts, they will want to verify them before posting your story. The easier you make it for them to do this, the more likely they will be to share your content and provide credit.

Infographics are an effective way to earn incoming links. If you can come up with a creative idea and some interesting facts to share, then your infographics could go viral, providing you with a huge amount of free publicity.