Social Media Reporting

To glean an understanding of the thoughts, opinions, ideas and behaviours of consumers, it is crucial to monitor relevant social media channels. You can gain an insight into emerging markets, understand how people are reacting to your product and find out how you compare to your competitors in the eyes of the consumer.

Useful information can be harvested from Google Analytics reporting. It is possible to see how many people visit your site in any given moment or on any day, week or month. You can also tell whether they went directly to your site, were referred by a third party or made their way there via a search engine. You can see which were the most effective referral sites and how many each referred. You can see whether search engine traffic was organic or ad-based and you can check how many visits converted into sales.

You will need to spend some time defining the purpose of a social media report and what information you are looking to gain; for instance, you may want to know what people on social media think of your product in comparison to a similar item being produced by a competitor. Alternatively, you may want to know who the influencers are in your industry.

By clearly defining your brief, it will be possible to get the best out of your social media report by putting limits on the data that you search for. This will allow you to find the conversation that is relevant to your request, perhaps by applying geographical limits or searching only on particular types of target group engagements.

The more data insight you have from social media reporting, the more beneficial it will be for your business in further formulating targeted campaigns which will generate online interest, increase traffic, brand awareness and sales.