Infographics Design

Infographics are incredibly popular in the world of blogging and social media marketing. Many online marketers use them in addition to, or instead of, guest posts as a way to reach a wider audience, earn some incoming links and promote their brand.

The technical aspect of creating an infographic is fairly straightforward but the challenge is not making infographics that look good, it is making infographics that will interest people and strike up a conversation about your brand.

Every good story needs a hook and an infographic is just a story told in an illustrated form. Pick a topical news story and use that as the basis for your infographic. Be creative here. Even if your niche is a fairly serious one, you don't have to limit yourself to deadly serious news stories. Light-hearted stories and even popular culture references will go down well with a broad range of readers and bloggers. There is nothing wrong with being silly or injecting humour into an infographic. That kind of infographic has a broad appeal and will get your brand name out in front of people who don't read trade journals but may still need your product one day.

It might seem like such broad promotion is a waste of time, but it will help your brand. Publishing infographics isn't the same as paid search advertising or SEO. You can afford to think outside the box.

Infographics contain a lot of statistics and it's important that they are factually accurate. Most people won't bother to check your facts, but there will inevitably be a few people who do. And if they notice an error they will mention it either on their blog or in the comments section of someone else's blog. Don't let your company end up being the laughing stock of the blogging community for a few weeks because of a typo or some poor research. Treat your infographic like an academic paper and validate facts.

An infographic is not just a pretty picture with some statistics on it. A good infographic has a point to it. That point could be "child obesity is a serious problem, but it can be prevented with these nutrition tips", or it could be "hand tools aren't just meant to look pretty, they have to work well too – and ours do". Whatever the point you decide to make, don't just imply it: state it clearly and include your URL in the infographic so that readers can find out more about your company.

Used correctly, infographics can be a powerful marketing tool. Research the kind of infographics that other people in your niche are engaging with to help formulate a strategy for your brands visual content. Finding the winning formula will take work, but once you have it, you can replicate it for many campaigns.